Your brand as a game.

A game people enjoy playing — with your message, your brand and your call to action. New tools make advergames accessible for smaller budgets too. You choose the game, the target group and the reach you want. We take care of adaptation, delivery and evaluation.

Our track record

Der kleine ICE

Client: Deutsche Bahn (DB Fernverkehr)

Der kleine ICE has been downloaded more than 20 million times. The app was created around ten years ago together with the DB Fernverkehr team to introduce young rail travellers to the brand through play.

The original game was developed together with cartoonist Joscha Sauer, known for his cartoon series NICHTLUSTIG. The app has been continuously developed ever since.

The project also included the creation of the character “Der kleine ICE” and a communication strategy that linked the game, companion products and advertising. This includes formats still running today, such as the doodle book, a kids’ menu in the on-board bistro and accompanying commercials.

Fiat Panda Funracer

Client: Fiat — first Germany, then further European markets

Fiat Panda Funracer accompanied the launch of a new Panda generation with a full-scale PC racing game. The car became the centre of a gaming experience at home.

Large downloads were still impractical for many households at the time. So the game was distributed on CDs in the millions and combined with further advertising measures.

After the launch in Germany, the concept was carried over to further European markets. A separate right-hand-drive version was produced for the UK. Winter and summer editions for the Panda followed, as well as further games for model lines such as the Fiat Punto.

Marken und Spielwelten

Asterix · Nickelodeon · Jimmy Neutron · Men in Black · Hugo · King of Castles

Our international project history ranges from European brand productions and collaborations with Hollywood companies such as SEE and Paramount Pictures to gaming successes in Japan. King of Castles was particularly successful there.

From many years of professional work in the industry, the references of the Branded Games founders’ team include Vodafone, Star Trek and the Michael Jackson Estate. This experience shapes how existing characters, stories and the requirements of their rights holders are handled.

Behind Branded Games are more than 30 years of game development by Alex Suárez and his teams. He realised the projects described here with his companies from the early 2000s to today (SUAREZ.vc).

How it works

Game, target group and reach.

You choose a game, the target group you want and the scope of your campaign. We adapt the game to your brand and plan its distribution together with you. Recommendations can bring additional reach.

We track how people reach the game, how they use it and whether they follow your call to action. For this we can connect your existing analytics and marketing systems or use our own.

Our offer to you

Care for a little more?

Choose the reach you want and the scope of service — from adapting the game to managing your campaign.

At the start we test the game and its delivery to optimise the use of your budget. We discuss the timeline in a personal consultation. For particularly urgent projects we look into an accelerated start.

Reach25,000

People we show the game to (banner views, not plays).

1,0001,000,000

Service levelAssisted

From “I do everything myself” to “you handle everything, around the clock”.

Self-serviceFull Fledged

Business terms coming soon.